Google PPC is a scalable, measurable, and flexible marketing tool essential for business owners who wish to thrive on the internet. It’s faster than relying on SEO, and can show quick, measurable differences in your traffic. Despite needing some set-up, you’ll know quickly whether or not this marketing channel is effective, and if you’re hiring an agency, you’ll know quickly if they’re doing their job well. When selecting a pay per click management company, it is extremely important to watch the amount of information they request when first doing an analysis on your PPC campaign. We focus on how much detail their team dives into prior to making any commitments or any expectations on what they will be able to provide to ensure they set an accurate expectation for their paid search campaigns.