If your business is B2B, then LinkedIn Ads are essential for connecting to other business owners. You can target the right prospective client based on job functions and skills, as well as their seniority, so you target the decision makers. If you don’t have any experience running these types of ads, you’ll want to hire a marketing agency who knows what they’re doing. When looking for a LinkedIn ad management company, it’s extremely important to watch the amount of information they request when first doing an analysis of your LinkedIn ad campaign. We focus on how much detail their team dives into prior to making any commitments or any expectations on what they will be able to provide to ensure they set an accurate expectation for their paid search campaigns.